It’s an undeniable fact that supermarkets are designed to make us buy things. The science of their design is widely practiced with the intent of guiding shoppers to purchase not only as much as possible, but the specific products they wants us to buy. From the positioning on shelves to the layout of the store, every effort is made to control the behaviour of the shopper.

This, almost by definition, flies in the face of what we might term supermarket usability or even consumer friendliness. The customer’s objective is to get into the store, collect the things they need, get to the check-out and leave as quickly as possible. At Rapeed, we can help you to make design decisions based on how you want your customers experience to be in your store.